Uniform and modern website for a training center

Description

The Regional Institute Saxony of the DGVT is a training center for child and adolescent psychotherapists and psychological psychotherapists under the umbrella of the German Society for Behavioral Therapy (DGVT), the largest behavioral therapy association in Germany with over 10,000 members. After internal restructuring and re-founding, the desire for a new and uniform website arose.

Facts

Customer

Regionalinstitut Sachsen der DGVT GmbH

Location

Dresden, Germany

Industry

Education

Target group

B2C

Geographical framework

Germany

Service

WordPress website, SEA, local listing, service contract

The challenge

The challenge was to merge two thematically independent websites into a new, uniform website and to implement a modern design. In addition, the new website was to offer the opportunity to book DGVT training courses and events directly. Another goal was to increase traffic and course registrations through targeted Google Ads campaigns, despite a very low daily budget. In addition, local awareness of the DGVT was to be increased through local listings.

Solution

To overcome these challenges, WordPress was used as the basis for the new website. Both existing websites were merged into a single, user-friendly and aesthetically pleasing website. A booking system for training and events was integrated. After the successful launch of the website, we started an online marketing project that was funded by the government. Despite a small daily budget, the Google Ads campaigns achieved impressive results. In addition, Local Listing was set up with the Uberall software to strengthen DGVT’s local presence. Ongoing technical maintenance is ensured by our service contract.

Effect

The successful implementation of the project resulted in a uniform and modern website that optimally presents the services and offers of the DGVT. The integrated booking system makes it easier to register for training courses and events. The Google Ads campaigns increased traffic and filled the courses despite the low budget. The local listing increased the DGVT’s local visibility. Continuous technical maintenance ensures that the website runs smoothly.

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