In today’s digital world, the mobile-first approach is essential for your online business. Mobile-first means that your website is primarily designed and optimized for mobile devices. But why is this so important? Let’s shed some light on this.
The role of mobile use
In 2022, around 59% of all page views by internet users were recorded via mobile devices; in Asia and Africa, this figure was even higher than 70%. This change in usage has prompted Google to switch its search engine indexing to mobile-first. As a result, websites that are optimized for mobile are given preference in search results.
The importance for your online business
Why is mobile-first so relevant for your online business? Simply put, a mobile-optimized website leads to a better user experience, which in turn leads to a higher dwell time and an increased conversion rate. Not to mention that it also increases the visibility of your website in search results.
Implementation of the mobile-first approach
Implementation can be a challenge, especially if you are starting from an existing desktop-oriented website. However, it’s a crucial step to stay competitive in the digital age. Here are some important aspects you should consider:
Responsive design: One of the pillars of the mobile-first approach is responsive design. This means that your website is designed to automatically adapt to the screen size of the device used to access it. This ensures that your website looks and works well on all devices.
User-friendliness: When designing for mobile devices, the focus should be on user-friendliness. Elements such as menus, buttons and forms should be designed and placed in such a way that they are easy to navigate and use on a smaller screen.
Page speed: Mobile users expect fast loading times. High website performance is therefore essential. Tools like Google’s PageSpeed Insights can help you identify areas that can be optimized to reduce loading times.
Content strategy: With the mobile-first approach, content should be clear and concise. Long blocks of text can be overwhelming on mobile devices. Focusing on the essentials and using visual elements can help to convey the message effectively.
